The Barbie movie's impact on the box office:

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Billion-Dollar Success: The Barbie movie surpassed $1 billion in global ticket sales, making it one of the biggest box office hits of 2023

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Boost for Companies: The movie's success had a lasting financial impact on companies spanning fashion, entertainment, and home decor, benefiting entities like Mattel, AMC Theaters, and Birkenstock

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Cultural Phenomenon: Barbie's resurgence in popularity due to the movie's release has made her the highest-growing movie of 2023, impacting merchandise and marketing strategies

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Fun and Entertaining: The movie is described as weirdly fun, with a mix of comedy and serious themes that make it enjoyable for audiences of all ages

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Record-breaking Performance: The film's success led to the director, Greta Gerwig, becoming the first female director with a billion-dollar movie, marking a significant milestone in the industry

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5 Reasons to Watch the 2023 Barbie Movie

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