How Barbie Took Over the World

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Enduring Legacy: Barbie, created by Mattel, has been a cultural icon for over 60 years, evolving to reflect societal changes and maintain relevance

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Feminist Critique: In the 1970s, Barbie faced criticism from feminists for promoting unrealistic body standards and gender stereotypes, sparking debates about its impact on young girl

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Cultural Phenomenon: The 2023 Barbie movie, directed by Greta Gerwig and starring Margot Robbie, became a box office hit

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Marketing Success: The Barbie movie's success was attributed to nostalgia, marketing, and its appeal to both young audiences and adults

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Societal Impact: The Barbie movie's impact extended beyond entertainment, influencing discussions about consumer culture

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Investigating the “Barbenheimer”: The Cultural Impact of the 2023 Barbie Movie

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